Unfazed
Parent brand. Horizon mark with clay dot at the pivot point. Use for anything covering both Pacer and Runway together, for corporate communications, and on legal documents.
Brand kit
Our marks.
Unfazed , Pacer, and Runway are trademarks of Unfazed. This page is a public statement of use in commerce and a reference for press, partners, and anyone who needs accurate assets.
Pacer
Product mark for Pacer — the SMS credit card pacing sub-brand of Unfazed ($4.99/mo). Same horizon path; the dot is sage. Use in any context referring specifically to the Pacer product and service.
Runway
Product mark for Runway — the forward-looking cash-flow register sub-brand of Unfazed ($9.99/mo). Same horizon path; the dot is clay (shared with the parent). Use in any context referring specifically to the Runway product and service.
Typography
Newsreader (variable) for headlines and serif voice. System sans for everything else (SF Pro Text / Inter / system-ui). JetBrains Mono for numbers, dates, and labels.
Serif · Newsreader
Aa
The quiet confidence of a working register.
Sans · System
Aa
Fast, native, invisible.
Mono · JetBrains Mono
0123
Dates · numbers · labels
Palette
Cream for surface. Sage for Pacer. Clay for Runway. Ink for everything that says words. Functional tones (amber, coral, green) only when tone is the message.
primary surface
Cream
#FBF7F1
Pacer accent
Sage
#6B8559
Runway accent
Clay
#C25428
primary text
Ink
#1E1A15
Usage
-
Do
Write "Unfazed," "Pacer," and "Runway" with their initial capital letter only.
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Don't
Don't write "UNFAZED," "pacer," "run-way," or "PACE-R." These are not alternate spellings.
-
Do
Give the marks at least the height of their x-height in clear space on all sides.
-
Don't
Don't recolor the wordmark to match host brands. If contrast is an issue, use the mono variant.
Legal: Unfazed, Pacer, and Runway are trademarks of Unfazed, unregistered at the time of this publication. All rights reserved. For press inquiries or licensing, email hi@unfazedapp.com.